🐝 Cowboy Carter Energy: 4 Astheria Hats to Rock If You’re Beehive & Bold

Y’all ready? Because Cowboy Carter didn’t come to play—it came to redefine.

Beyoncé’s latest era is a love letter to Southern roots, Black cowboy history, country rebellion, and ancestral freedom. It’s gospel and grit. Swagger and soul. And it deserves headwear that rides that same frequency.

At Astheria, we design hats for the ones who don’t just follow the vibe—they are the vibe. Here are 4 of our favorite styles for those of you stepping into your own Cowboy Carter moment:

Classic Astheria Western in Natural Hemp

For the soft-spoken icon with main-stage presence.

A divine reinterpretation of the cowboy silhouette, The Ivory Eclipse is sculpted in pure, celestial tones—made for Beehive royalty stepping into their Cowboy Carter moment.

This is not your average white hat. It’s your renaissance in motion. With curved architecture and quiet confidence, it evokes Southern grace, ancestral power, and rebel spirit all at once.

Vibe: Elegance meets rodeo futurism.

Wear it to: The Beyoncé concert, all-white rooftop parties, or anywhere you plan to be unforgettable.

Kalahari Stripes Cowboy Hat

🐆 The Untamed: Because the wild girl gets the loudest applause.

Wrapped in bold animal print and charged with untamed energy, this cowboy hat is for the girl who didn’t just buy a ticket—she came to shut the stadium down.

The Untamed channels Beyoncé’s fearless genre-bending, her Texas roots, and her jungle-sized confidence. It’s loud. It’s luxe. It’s legendary.

Vibe: Black cowgirl in full command.

Wear it to: Cowboy Carter tour stops, dance floors, fashion weeks, and nights you know you’ll remember.

Classic Astheria Western in Navy Hemp & Striped Chenile

The Wild Femme: Big brim. Bigger energy. This piece is designed for full-stage confidence. Whether you’re on the floor at the tour or dancing in your mirror, this one makes you feel like the main event.

Wear it with: A fringed bodysuit, denim corset, or anything with a little glitter.

Big Ogga Energy Crown

A sculptural crown for the fashion renegade. With a high-rise shape and bold curves, this hat was made for slow walks, high heels, and unapologetic twang.

Perfect for: That Beyoncé concert outfit. You know, the one.