PRIVACY POLICY

Effective Date: 11/26/2024

At Astheria LLC, we are committed to protecting your privacy and ensuring a safe online experience. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website www.astheriahats.com, subscribe to our email list, make a purchase, or use any of our services. By accessing or using our website, you agree to the terms outlined in this Privacy Policy.

1. Information We Collect

We collect personal information from you when you interact with our website in various ways, including but not limited to subscribing to emails, receiving promotions, making purchases, or submitting payment information.

Personal Identification Information: When you create an account or make a purchase, we may collect personal details such as your name, email address, mailing address, phone number, and billing information.
Payment Information: We collect payment details necessary to process transactions (such as credit card information or other payment methods), but note that we do not store sensitive payment data directly. Payments are processed securely through third-party payment gateways.
Purchase History: We may collect information about the products you purchase, the dates of your transactions, and other related details.
Communication Preferences: If you sign up for our newsletter or marketing communications, we will collect your preferences regarding the type of content and frequency of communication.
Device and Usage Information: We automatically collect certain data when you visit our website, such as your IP address, browser type, operating system, and browsing activity. This information helps us analyze trends and improve your experience on our site.

2. How We Use Your Information

We use your personal information for the following purposes:

Order Fulfillment: To process your orders, deliver products to your address, and provide customer support.
Payment Processing: To securely process your payments through third-party payment gateways. We never store sensitive payment information directly on our site.
Email Communications: To send you order confirmations, shipping updates, and promotional offers if you have opted to receive marketing communications.
Marketing and Promotions: To provide you with personalized offers, newsletters, and product recommendations based on your preferences, interests, and shopping history.
Site Improvement: To improve our website, products, and services by analyzing usage data, troubleshooting issues, and conducting research.
Compliance: To comply with applicable laws, regulations, and legal obligations.

3. Third-Party Payment Processors

To process payments, we use trusted third-party payment gateways (such as Stripe, PayPal, or others). When you make a purchase, your payment information is securely transmitted to the third-party processor, which handles the transaction and stores payment data in accordance with their privacy practices. We do not have direct access to your payment information after it is processed.

We encourage you to review the privacy policies of the payment processors we use to understand how your information is handled during payment transactions.

4. Cookies and Tracking Technologies

We use cookies and other tracking technologies to enhance your shopping experience and collect data about your use of our site. Cookies help us remember your preferences, analyze website traffic, and improve our services.

You can control cookie preferences through your browser settings, though disabling cookies may limit certain features on our website.

5. Sharing Your Information

We do not sell, rent, or trade your personal information to third parties. However, we may share your information with trusted third parties in the following circumstances:

Service Providers: We may share your data with service providers who assist in operating our website, processing payments, fulfilling orders, or delivering promotional communications (e.g., email service providers, shipping companies, and marketing platforms).
Legal Requirements: We may disclose your information if required by law or in response to valid legal requests (e.g., subpoenas, court orders, or government investigations).
Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the transaction, and we will notify you of any such change in ownership or control.

6. Data Security

We take the security of your personal information seriously and implement industry-standard security measures to protect it. This includes encrypting sensitive data during transmission (via HTTPS) and using secure servers to store your information.

However, no method of data transmission or storage is 100% secure, and we cannot guarantee absolute security. We encourage you to take steps to protect your own data, such as using strong passwords and logging out after each session.

7. Your Rights and Choices

Depending on your location and applicable law, you may have certain rights regarding your personal information, including:

Access: You can request a copy of the personal data we hold about you.
Correction: You can update or correct your personal information if it is inaccurate or incomplete.
Deletion: You can request the deletion of your personal data, subject to certain legal obligations or legitimate business purposes.
Opt-Out: You can opt out of receiving marketing emails by following the unsubscribe instructions in any marketing email we send or by contacting us directly.

To exercise any of these rights, please contact us at hello@astheriahats.com

8. Retention of Data

We retain your personal information only as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with legal obligations, and resolve disputes. When we no longer need your data, we will securely delete or anonymize it.

9. Children's Privacy

Our website is not intended for children under the age of 13, and we do not knowingly collect or solicit personal information from children. If you believe we have inadvertently collected personal data from a child under 13, please contact us immediately, and we will take appropriate steps to remove the information.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or legal obligations. When we make changes, we will post the updated Privacy Policy on our website and update the "Effective Date" at the top. Please review this policy periodically to stay informed about how we are protecting your information.

11. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

Astheria LLC

hello@astheriahats.com